Fading, creasing eye shadow is a complaint I hear often. If you’re still operating in the 20th century with your makeup routine, you’re probably missing out on some of the groovy cosmetic innovations that can prevent this.
Assuming eye shadow is a thing you do (because it may not be and that may be okay), there is no reason why it should fade, or travel southward to inappropriate territories of the facial region. The culprit is usually an oily eyelid, so the strategy is to use a product that will control the oil, and in some cases, correct discoloration.
I’m not as sold on facial primers but primers for the eyelid are fairly miraculous. Here are some of my favorites:
- Urban Decay Primer Potion ($20). One of the first. Go for the original version that dries relatively clear or the Eden shade if you want some color correction. They also make a version that claims to be “anti-aging” but I suspect that’s a load of bunk and not worth the extra $4.
- Two Faced Shadow Insurance ($20). A bit lighter in texture then Urban Decay. They make two other versions called “Candlelight” and “Champagne.” Even though they sound very romantic, you don’t want these. They both have shimmer, which will only highlight crepiness on the lid. And don’t go for the Lemon Drop, which claims to correct redness, but there’s not enough pigment in it to correct anything.
- Tarte Clean Slate 360° Creaseless 12-Hr Smoothing Eye Primer ($19). If you can get past the ridiculously long name, this is a nice one. No color correction, but seems to be more moisturizing than the others – give it time to dry down. If you’re a tree hugger like me, you’ll like this one, because the brand has a so-called “healthy, eco-chic” philosophy.
- Laura Mercier Eye Basics ($24). If color correction, particularly brownness, is something you need, this would be a good choice. Just stay away from the Flax shade because it’s pearlized.
- Jane Iredale Lid Primer in “Lemon” ($19.50). This one is really good for correcting redness on the lid. The brand is also good for eco-types, because Jane founded her line on the idea of avoiding chemicals.
Back in the day, I used foundation or concealer on the eyelids as a primer. They can work, though not as well in terms of oil absorption.
Isn’t the 21st century awesome?