Why a blog?

Beke BeauA few years ago I started writing a book about make-up for grown women.  Titled … what should I call it?  Make-up for Mature Women ™, like my workshop?  No – too literal, and not inviting to 30-somethings who could benefit from the content.   Fabulously Glamorous Ageless Beauty at any Age?  You’re wiser than that.

It occurred to me that I should do a blog instead, a way more modern approach that would allow me to share spontaneously and keep current with my audience.   Plus I wouldn’t have to find a publisher, leaving me time for maintaining my self-respect.

I present to you the Beauty Sageist blog.  I’m writing for wise women who want to use make-up as a tool, not a toy, and who are tired of being confused, and, quite frankly, nagged by the beauty industry to “fight” aging.

I’ll blog on using make-up strategically, and about products that are either blog-worthy or that you need to be warned about (like a blush with a racy name that supposedly works for everybody and might be sold by a brand name that rhymes with “CARS”).

I’ll also share my favorite resources for researching products and product claims. Occasionally, I’ll post unretouched makeovers of real women.   I will never use the word “flawless” unless I’m being sarcastic.

I would love to hear your suggestions, questions and requests for post topics.

Less hope, more wisdom.

5 thoughts on “Why a blog?

  1. Beke,

    What a wonderful idea! Thank you for taking the time to do this and to share your truly amazing gift.


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